CROWNPEAK BLOG

What's on our minds

From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.

Customer experience
Customer Experience Mapping Vs. Customer Journey Mapping: What's the Difference?
February 23, 2021
Understanding the difference between customer journey mapping and customer experience mapping can help optimize your customer experience strategy.
Posted by Crownpeak
User experience
5 Ways to Measure Website User Experience
February 11, 2021
These five ways to measure website user experience can deliver valuable insights to help you improve the quality of the content you provide for users of your site.
Posted by Crownpeak
Smiling woman sitting at her desk.
5 Customer Experience Trends to Watch in 2021
February 9, 2021
Watch for these five customer experience trends in 2021, and then let Crownpeak’s DXM help you deliver extraordinary digital customer experiences this year.
Posted by Crownpeak
Customer experience
Which Customer Experience Metrics Matter Most for 2021?
February 2, 2021
Select the best customer experience metrics for 2021 to maximize your ability to design CX-optimizing content.
Posted by Crownpeak
Multiple screens.
Finding a Future-Proof Approach to Headless CMS
January 14, 2021
Content management systems have evolved to reflect customer needs. From traditional to headless to hybrid, CMS is shaping the future of customer experience. Now, a new paradigm is emerging.
Posted by Crownpeak
Privacy banner
Using tech to deliver superior, multi-channel privacy experiences: A lawyer’s guide
August 7, 2020
In this blog, you’ll learn how to harness technology to deliver superior, multi-channel privacy experiences.
Posted by William Littman
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Accelerating digital transformation and maximizing marketing agility during disruption
July 28, 2020
In this webinar, we’re joined by guests from Forrester and doTERRA to discuss the importance of marketing agility during periods of economic disruption.
Posted by Ian Lowe
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How to spend it: Stark lessons from Gartner’s CMO survey
July 9, 2020
Gartner’s CMO Spend Survey 2020 provides unique insights into how marketers are intending to fuel growth in 2021. Here are our takeaways.
Posted by Ian Lowe
gdpr data through magnifying glass
GDPR and what it means for big data companies in the U.S.
May 28, 2020
GDPR compliance in the U.S. is a fact of operational life for U.S.-based global marketers, but with the right digital compliance tools, big data marketing isn’t out of reach. In fact, by demonstrating how you value customer privacy, too, they’ll help you make it more attainable and effective than ever.
Posted by Ian Lowe