What's on our minds

From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.

Using technology to build a privacy program
July 30, 2021
Complying with data privacy laws has become so complicated that relying on dedicated technology for help is the only reasonable response.
Posted by William Littman
Three Things to Consider When Choosing a Consent Management Platform (CMP)
July 23, 2020
Your vendor decision has a big impact on how compliant your consent notices will be. Here are three things to consider when choosing a CMP.
Posted by
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Cybersecurity posture: Web tag control and third-party risk management
January 22, 2020
In part two of this two-blog post series, we’ll cover the four categories of cyber risk, and how effective tag management can protect your company.
Posted by Darren Guarnaccia
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Straighten up: How hidden web tags can hurt your cybersecurity posture
January 8, 2020
According to Forrester, 95% of consumers use three or more channels in a single customer service interaction.
Posted by Darren Guarnaccia
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Hidden web tags and your data: How to keep core business assets protected
December 18, 2019
In this blog post, we’ll look at four key business assets and how effective tag management can protect them from the risks associated with hidden web tags.
Posted by Gabe Morazan
dark web data points
Hidden web tags and your data: New risks across the board
December 13, 2019
Hidden web tags, also called piggyback tags, expose your company to four core business risks. Fortunately, taking a proactive approach to tag management can help reduce these risks.
Posted by Gabe Morazan
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British Airways fined $233 million – are you protected?
July 11, 2019
The risks of hidden third-party tags got a hard dollar value this week when British Airways was fined $233 million for letting malicious JavaScript on their website
Posted by Ian Lowe
WCM SaaS Crownpeak
The Final Four: How Hidden Web Tags Categorically Hurt Business
April 8, 2019
In today’s intensely competitive environment, delivering a slam-dunk customer experience requires the right tools.
Posted by Ian Lowe
British Airlines Data Breach
Behind the British Airways Data Breach: Poor Digital Governance?
September 12, 2018
Another day, another data breach. British Airways recently announced that 380,000 customer financial records had been stolen by malicious actors through their mobile and desktop sites. It seems data breaches like these have become a regular part of our lives and a common headline in our daily newsfeeds.
Posted by Gabe Morazan