Typing Laptop Account Based Marketing
Crownpeak Logo Posted by Crownpeak January 31, 2018

Infographic: 11 Personalization Tactics to Boost Your ABM

Successful Account-Based Marketing (ABM) individually engages key decision makers and influencers at a targeted account using personalized campaigns that resonate with the company’s needs. When done well, it offers huge upside for closing larger sales and shortening sales cycles, but it’s often easier in theory than it is in practice.

Besides necessitating regular coordination between sales and marketing, it requires identifying the individuals in an organization responsible for purchase decisions, collating good data, serving the right content at the right time, and continuously updating personas in real time.

Capturing and holding the attention of your audience is the absolute lifeblood of any ABM program, which means marketers are on the hook to deliver high levels of personalization to make those 1:1 engagements effective.

But the challenge of reaching these key decisions makers and influencers requires delivering specific messaging on multiple channels, and thinking beyond traditional marketing approaches. It means going deep and getting creative about how to get your message in front of your prospects consistently, without overdoing it.

As part of devising our own ABM strategy, we’ve done quite a bit of research and realized that while it continues to be a popular, buzzy topic by marketing thought-leaders, there aren’t a ton of available resources that provide real-world examples of ABM practices.

So, in this infographic, “11 Personalization Tactics to Boost Your ABM” we’ve compiled 11 solid and proven tactics for creating engaging personalized ABM campaigns. From designing targeted landing pages that address your targets by name, to building retargeting campaigns that offer content relevant to their needs, these ideas will help you maximize the results of your ABM strategy.

If you’d like to learn more, you can download a complimentary copy of our eBook, “Personalization Tactics To Boost Your ABM”.