CROWNPEAK BLOG
What's on our minds
From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.
Crownpeak named Contender in Forrester Wave Web Content Management (WCM) Systems
January 24, 2017
Crownpeak is proud to be named a Contender in the new Forrester Wave: Web Content Management Systems Q1 2017, with highlighted strengths in multi-site management, modernizing legacy applications, localization and digital governance.
Posted by Stewart Maurer
Demystifying The World of Analysts
January 24, 2017
Analyst reports have been a staple of the tech world for years, helping inform some of the biggest purchase decisions companies make. But are they all they're cracked up to be? After a year of briefings, our VP of Product dishes on what he's learned.
Posted by J.J. Gorsuch
How the Content Authoring Experience Can Make or Break the Success of your Content Strategy
December 12, 2016
These days, if you’re in marketing, there’s a single word that drowns out all the others, content. Every digital marketing initiative revolves around it. Marketers lose sleep over whether they’re creating enough to compete, and how they can make it more relevant, more targeted and personalized.
Posted by Patrick Desbrow
How to Increase Conversions With a High-Performing Digital Value Proposition
October 19, 2016
While it's easy to get lost down the rabbit hole of endlessly fine-tuning fonts, colors and images, there is one variable that's been proven to make the biggest impact. What is it? Your Digital Value Proposition (DVP). Why? Because it influences a user's perception of what they'll get in return for their desired action. It is in its most basic form, the offer.
Posted by Crownpeak
[eBook] How to Influence Your Prospective Customers
July 14, 2016
In recent years, changes in consumer behavior have caused a paradigm shift in the buyer's journey, adding complexity to the approach marketers must take to reach prospects. So how do you reach the right prospects?
Posted by Crownpeak
The New Crownpeak
July 1, 2016
The joining of Crownpeak and ActiveStandards expertise offers a transformational experience for Global 2000 companies through the industry’s only cloud-first Digital Experience Management (DXM) platform that features integrated DQM (Digital Quality Management).
Posted by Jim Yares
Choosing the Right Digital Strategy for You
May 31, 2016
Developing a digital strategy, especially one that is integrated into your overall marketing plan, is a daunting task with infrastructure roadblocks along with way. It's no wonder 50% of companies are using digital marketing, but they don't have a plan.
Posted by Crownpeak
Eye-Opening Marketing and IT Statistics
October 29, 2015
Crownpeak strives to balance the greater freedom, speed and agility that marketers and digital agencies want, with the security, scalability and compliance controls that IT demands. So we always want to keep up with the latest trends and stats in the B2B marketing and technology industries.
Posted by Erin Brodie
Is your CMS SEO-Ready? Basic On-Page Elements
September 22, 2015
Given that 89% of consumers use search engines to make purchase decisions, many of today's digital marketing organizations see improving their websites' SEO is a top priority. However, these organizations may not know where to start. Moreover, these teams may find that they aren't sure how their CMS helps them get the most of their SEO efforts.
Posted by Crownpeak