CROWNPEAK BLOG

What's on our minds

From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.

Woman using Laptop
[eBook] How to Influence Your Prospective Customers
July 14, 2016
In recent years, changes in consumer behavior have caused a paradigm shift in the buyer's journey, adding complexity to the approach marketers must take to reach prospects. So how do you reach the right prospects?
Posted by Crownpeak
Team working at desk
Choosing the Right Digital Strategy for You
May 31, 2016
Developing a digital strategy, especially one that is integrated into your overall marketing plan, is a daunting task with infrastructure roadblocks along with way. It's no wonder 50% of companies are using digital marketing, but they don't have a plan.
Posted by Crownpeak
Team meeting
Top 5 Questions to Ask When Considering a Website Redesign
September 22, 2015
As demand increases for completely seamless website experiences, companies must reevaluate their web strategies to meet these expectations. HWe have consulted with Madhu Subramanian from Hero Digital and asked him what he thinks the top 5 questions you need to ask yourself before considering a website redesign.
Posted by Crownpeak
Team meeting in a cafe
Most Customer Experience Projects Will Fail
April 27, 2015
Customer experience (CX) is all the rage. No surprise either as traditional sources of competitive advantage have disappeared. Product differentiation is short lived. Low cost, efficient manufacturing and distribution are givens. Information is free.
Posted by Jimmy Chou (SingleStone)
Brainstorming meeting
Does Marketing Really Own the Customer Experience?
November 6, 2014
Lately Forrester’s Ted Schadler has been warning about the “battle royale” that is coming over ownership of the customer experience. He argues that the increasingly sophisticated demands of businesses will force the large I.T. platform vendors (e.g. IBM, Oracle) to fight for who can control the most digital touchpoints on the customer journey.
Posted by Jim Howard