What's on our minds

From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.

Woman using Laptop
[eBook] How to Influence Your Prospective Customers
July 14, 2016
In recent years, changes in consumer behavior have caused a paradigm shift in the buyer's journey, adding complexity to the approach marketers must take to reach prospects. So how do you reach the right prospects?
Posted by Crownpeak
Crownpeak logo
The New Crownpeak
July 1, 2016
The joining of Crownpeak and ActiveStandards expertise offers a transformational experience for Global 2000 companies through the industry’s only cloud-first Digital Experience Management (DXM) platform that features integrated DQM (Digital Quality Management).
Posted by Jim Yares
Team working at desk
Choosing the Right Digital Strategy for You
May 31, 2016
Developing a digital strategy, especially one that is integrated into your overall marketing plan, is a daunting task with infrastructure roadblocks along with way. It's no wonder 50% of companies are using digital marketing, but they don't have a plan.
Posted by Crownpeak
Person working on multiple devices
Eye-Opening Marketing and IT Statistics
October 29, 2015
Crownpeak strives to balance the greater freedom, speed and agility that marketers and digital agencies want, with the security, scalability and compliance controls that IT demands. So we always want to keep up with the latest trends and stats in the B2B marketing and technology industries.
Posted by Erin Brodie
Team meeting
Top 5 Questions to Ask When Considering a Website Redesign
September 22, 2015
As demand increases for completely seamless website experiences, companies must reevaluate their web strategies to meet these expectations. HWe have consulted with Madhu Subramanian from Hero Digital and asked him what he thinks the top 5 questions you need to ask yourself before considering a website redesign.
Posted by Crownpeak
Team meeting in an office
Cloud-hosted Web Experience Management is not 100% cloud WEM
June 24, 2015
As the CTO, I’m often asked what the advantages are of subscribing to a 100% cloud platform to handle Web Experience Management. “Why can’t I just use [insert web content management system of choice here] delivered via a cloud hosted service?” the questioner wonders. “After all, aren’t these two WEM delivery methods the same thing?".
Posted by Adrian Newby
Analysts agree and linking hands
Analysts Agree: The Time Has Come for Web Experience Management in the Cloud
June 17, 2015
Gartner reveals that "SaaS deployments are now mission critical." Global buyers cited cost reduction, innovation and operational agility as the top reasons. The C-suite is finally realizing that cloud is a modern approach that safely delivers solid business advantage, according to Gartner.
Posted by Jim Yares
Team meeting in a cafe
Most Customer Experience Projects Will Fail
April 27, 2015
Customer experience (CX) is all the rage. No surprise either as traditional sources of competitive advantage have disappeared. Product differentiation is short lived. Low cost, efficient manufacturing and distribution are givens. Information is free.
Posted by Jimmy Chou (SingleStone)
Brainstorming meeting
Does Marketing Really Own the Customer Experience?
November 6, 2014
Lately Forrester’s Ted Schadler has been warning about the “battle royale” that is coming over ownership of the customer experience. He argues that the increasingly sophisticated demands of businesses will force the large I.T. platform vendors (e.g. IBM, Oracle) to fight for who can control the most digital touchpoints on the customer journey.
Posted by Jim Howard