CROWNPEAK BLOG

In recent years, changes in consumer behavior have caused a paradigm shift in the buyer's journey, adding complexity to the approach marketers must take to reach prospects. So how do you reach the right prospects?

The joining of Crownpeak and ActiveStandards expertise offers a transformational experience for Global 2000 companies through the industry’s only cloud-first Digital Experience Management (DXM) platform that features integrated DQM (Digital Quality Management).

Developing a digital strategy, especially one that is integrated into your overall marketing plan, is a daunting task with infrastructure roadblocks along with way. It's no wonder 50% of companies are using digital marketing, but they don't have a plan.

Crownpeak strives to balance the greater freedom, speed and agility that marketers and digital agencies want, with the security, scalability and compliance controls that IT demands. So we always want to keep up with the latest trends and stats in the B2B marketing and technology industries.

As demand increases for completely seamless website experiences, companies must reevaluate their web strategies to meet these expectations. HWe have consulted with Madhu Subramanian from Hero Digital and asked him what he thinks the top 5 questions you need to ask yourself before considering a website redesign.

As the CTO, I’m often asked what the advantages are of subscribing to a 100% cloud platform to handle Web Experience Management. “Why can’t I just use [insert web content management system of choice here] delivered via a cloud hosted service?” the questioner wonders. “After all, aren’t these two WEM delivery methods the same thing?".

Gartner reveals that "SaaS deployments are now mission critical." Global buyers cited cost reduction, innovation and operational agility as the top reasons. The C-suite is finally realizing that cloud is a modern approach that safely delivers solid business advantage, according to Gartner.

Customer experience (CX) is all the rage. No surprise either as traditional sources of competitive advantage have disappeared. Product differentiation is short lived. Low cost, efficient manufacturing and distribution are givens. Information is free.

Lately Forrester’s Ted Schadler has been warning about the “battle royale” that is coming over ownership of the customer experience. He argues that the increasingly sophisticated demands of businesses will force the large I.T. platform vendors (e.g. IBM, Oracle) to fight for who can control the most digital touchpoints on the customer journey.