CROWNPEAK BLOG

Industry insiders tend to come up with new terms to describe trends in their fields and later they become jargon that is only understood by a limited audience.

Many organizations are not getting the full return they’d like from their digital marketing investments, in large part because they can’t efficiently get content in front of their audience quickly enough to build the ongoing dialogue needed to build the rapport that leads to a sale.

Crownpeak is proud to be named a Contender in the new Forrester Wave: Web Content Management Systems Q1 2017, with highlighted strengths in multi-site management, modernizing legacy applications, localization and digital governance.

These days, if you’re in marketing, there’s a single word that drowns out all the others, content. Every digital marketing initiative revolves around it. Marketers lose sleep over whether they’re creating enough to compete, and how they can make it more relevant, more targeted and personalized.

As demand increases for completely seamless website experiences, companies must reevaluate their web strategies to meet these expectations. HWe have consulted with Madhu Subramanian from Hero Digital and asked him what he thinks the top 5 questions you need to ask yourself before considering a website redesign.

Gartner reveals that "SaaS deployments are now mission critical." Global buyers cited cost reduction, innovation and operational agility as the top reasons. The C-suite is finally realizing that cloud is a modern approach that safely delivers solid business advantage, according to Gartner.