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Erin Brodie Posted by Erin Brodie October 29, 2015

Eye-Opening Marketing and IT Statistics

Crownpeak strives to balance the greater freedom, speed and agility that marketers and digital agencies want, with the security, scalability and compliance controls that IT demands. So as the VP of Demand Generation of a company that has pioneered the cloud delivery model for web content management systems, I always want to keep up with the latest trends and stats in the B2B marketing and technology industries.

Here's a roundup of marketing and IT statistics that I found worth sharing. Enjoy!

IT challenges:

  • Up to 75% of business and IT executives anticipate their software projects will fail (Source: Geneca).
  • Poor integration and content silos are the top two barriers to digital experience delivery (Source: Forrester).
  • Approximately 60% of IT pros surveyed do not expect their IT staff to increase in 2016, meaning they'll need to continue making IT work minus the extra hands (Source: Spiceworks).
  • 3/4 of surveyed IT pros consider their organizations at risk for technology, IT security and man-made disasters or incidents (Source: Spiceworks).
  • Fewer than a third of all projects were successfully completed on time and on budget over the past year (Source: Standish Group).

Costs and budget:

  • One in six IT projects have an average cost overrun of 200% and a schedule overrun of almost 70% (Source: Harvard Business Review).
  • The United States economy loses $50 to $150 billion per year due to failed IT projects (Source: Gallup Business Review).
  • With an ROI of around 4,300%, email marketing practically pays for itself (Source: Copyblogger).
  • Marketers are forecasted to spend $8.2 billion on mobile marketing by 2016 (Source: Webstrategies).
  • Forrester projected that digital marketing spending will increase to $77 billion in 2016 (Source: Forrester).


  • 84% of CIOs report that they have cut application costs by moving to the cloud (Source: Upp Technology).
  • The industry that has the most activity in the cloud is banking (Source: NSK Inc.).
  • By 2017, cloud adoption is expected to hit $250 billion (Source: Gartner).
  • 50% of cloud users have reduced their IT spend by 25% (Source: Upp Technology).
  • 80% of cloud adopters saw improvements within 6 months of moving to the cloud (Source: Integra).