Create audience segments based on digital interaction, context, phase in the customer’s journey, third party data, offline purchase, and more.
Learn about the size of your audience segments and the behavior of users so you can reach them more effectively. Use these insights to create personas that align with your business goals.
Target a specific group of users that share a common interest in your solution. Users share a common attribute allowing you to serve a relevant experience targeted to their specific need.
Use preset audiences to get started quickly, including Referrals, Paid Search, Search, Direct, Mobile, or Desktop.
Share different audience segments between multiple properties and target these people with consistent messages throughout their journey, regardless of the platform: web, mobile web or mobile apps.
Deliver value to your customers across all touchpoints. Use segmented audiences in your omnichannel approach to deliver the right message at the right time.
Examine user behavior to identify customer groups and their motivations. Every user interaction within your site or app signals your customers’ interests, preferences and intent. Each one of these interactions teaches us about their preferences and expectations within our experiences.
Your company’s audience is made up of segments of people with different expectations and requirements of your company’s solution. Create and optimize experiences tailored to their needs based on an advanced understanding of their behavior. Translate clicks into human needs, wants, and buying signals.