Create audience segments based on digital interaction, context, phase in the customer’s journey, third party data, offline purchase, and more.
Learn about the size of your audience segments and the behavior of users so you can reach them more effectively. Use these insights to create personas that align with your business goals.
Target a specific group of users that share a common interest in your solution. Users share a common attribute allowing you to serve a relevant experience targeted to their specific need.
Use preset audiences to get started quickly, including Referrals, Paid Search, Search, Direct, Mobile, or Desktop.
Share different audience segments between multiple properties and target these people with consistent messages throughout their journey, regardless of the platform: web, mobile web or mobile apps.
Deliver value to your customers across all touchpoints. Use segmented audiences in your omnichannel approach to deliver the right message at the right time.