Create custom experiences that can be tested, optimized, personalized, and measured. Use these campaigns to understand user behavior and optimize to their preference via A/B/n, multivariate, and split URL testing.
Manage and edit existing campaigns to fine tune based on real-time data. Use AI to manage traffic allocation based on campaign performance.
Start testing quickly with templates. The library includes a wide variety of tests to get going with most omnichannel use cases.
Supercharge your online experiences with templates like Promotional Hero Banners, Get Coupon popups, Promotional Overlays, and Exit Intent Surveys.
Use Predictive Targeting to automatically identify and match the right experience to the right visitor by scanning every variation’s performance across all audiences.
Crownpeak Experience Optimization Engine powered by Dynamic Yield empowers organizations to test and optimize for omnichannel digital experiences that delight users and drive revenue.
Create campaigns from scratch or choose from a variety of templates. Different campaign types include dynamic content, visual edits, and custom code.
When you run an A/B test, the predictive analytics engine runs in the background searching for hidden personalization opportunities.
When not A/B testing, use Auto Allocate to automatically shift traffic towards the winning variation for more time-sensitive or time-limited campaigns.