Content Localization

Managing a global brand today is complex. Global brands are expected to deliver highly localized experiences – from your customer’s first interaction with your brand, through to sales, support and service. Having the right infrastructure in place to support your localization strategy significantly increases your audience reach, customer satisfaction and conversions.

Deliver localized marketing programs and a better customer experience with language, images, products, offers and regulatory requirements specific to a country or region. With Crownpeak Digital Experience Manager (DXM), you can give local marketers the flexibility they need to control content components, while protecting your brand and enforcing standards within global templates. Our integrated translation management framework can be easily adapted to support your content translation workflow.

Since websites hosted by Crownpeak can be deployed to multiple data centers throughout the world, local websites can be served by locally-deployed resources, which means faster local performance. The DXM platform also integrates with any commercially available content delivery network (CDN), as well as offering Amazon Web Service’s CDN (CloudFront) to all Crownpeak DXM customers choosing Crownpeak hosting.

Enable content authors and developers to work in their preferred time zone and the language most familiar to them. Languages can easily be configured upon request.

Since Crownpeak DXM comes with our powerful Digital Quality Management (DQM) engine built in, you can test that your localization strategy is correctly deployed across your multinational sites. You can ensure global and local standards are implemented properly and get a global view of standards and compliance issues across your web presence.