The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 and was designed to provide California residents more transparency and control with their personal data.
The CCPA requires any organization doing digital business in California to disclose what personal information is being collected and which third-parties that data is being shared with. The CCPA also requires a way for consumers to access and opt-out of the sale of their personal information.
On November 3, 2020, California residents approved the California Privacy Rights Act (CPRA). The CPRA makes significant amendments to the California Consumer Privacy Act (CCPA) and is commonly referred to as “CCPA 2.0”. CPRA expands on the data protections for California residents and the types of data sharing that are required to be disclosed.
Crownpeak helps organizations easily navigate complex data sharing technology stacks and global privacy regulations to make sure their websites are compliant with CCPA, CPRA and other global privacy laws while delivering an optimal user experience.
Interactive Manager, Global Manufacturer